PANTONE 1788 UP

Rich Professional Red

Technical Values

HEX#E96D64

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RGB233, 109, 100

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CMYK0, 53, 57, 9

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HSL4°, 75%, 65%

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Tints & Shades

Shades — Darkening PANTONE 1788 UP

#E96C63

#E55248

#E03529

#CD291D

#AE2319

#931D15

#741711

#59120D

#3A0C08

#1B0504

Tints — Lightening PANTONE 1788 UP

#E96C63

#EB7D75

#ED8982

#F09A94

#F2A7A1

#F4B7B3

#F6C4C1

#F9D5D2

#FBE2E0

#FDF2F2

Color Harmonies

Complementary

#E96D64

#63E0E9

Analogous

#E9639D

#E96D64

#E9AF63

Triadic

#E96D64

#63E96C

#6C63E9

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 55-5 U	#E86962	ΔE 1.64
PANTONE P 52-6 U	#E96960	ΔE 2.20
PANTONE P 45-5 U	#EB7163	ΔE 2.49
PANTONE P 52-6 C	#E67064	ΔE 2.49

CSS Implementation

Style Definitions

.color-primary {

background-color: #E96D64;

color: #000000;

border: 1px solid #E96D64;

background: linear-gradient(135deg, #E96D64 0%, #CD291D 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#827A63 (Red Blind)

Deuteranopia
#9D8F63 (Green Blind)

Tritanopia
#FF626B (Blue Blind)

About This Color

PANTONE 1788 UP is a highly saturated red with bright tonality. Its HEX value is #E96D64, placing it in the red region of the color spectrum with a hue angle of 4°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

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