PANTONE 18-1548 TSX

Rich Professional Red

Technical Values

HEX#AD3439

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RGB173, 52, 57

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CMYK0, 70, 67, 32

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HSL358°, 54%, 44%

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Tints & Shades

Shades — Darkening PANTONE 18-1548 TSX

#AD3438

#9D2F33

#89292C

#7A2427

#661E21

#561A1C

#471517

#330F10

#230B0B

#100505

Tints — Lightening PANTONE 18-1548 TSX

#AD3438

#C43B3F

#CA4E52

#D16669

#D7797D

#DE9194

#E5A9AB

#EBBCBE

#F2D4D5

#F8E7E8

Color Harmonies

Complementary

#AD3439

#34ADA9

Analogous

#AD3474

#AD3439

#AD6C34

Triadic

#AD3439

#38AD34

#3438AD

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7627 XGC	#AC3138	ΔE 0.98
PANTONE 19-1662 TPG	#B2353D	ΔE 2.00
PANTONE 19-1755 TPG	#AA313B	ΔE 2.74
PANTONE 18-1655 TPX	#B4343C	ΔE 2.78

CSS Implementation

Style Definitions

.color-primary {

background-color: #AD3439;

color: #FFFFFF;

border: 1px solid #AD3439;

background: linear-gradient(135deg, #AD3439 0%, #7A2427 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#454239 (Red Blind)

Deuteranopia
#5F5637 (Green Blind)

Tritanopia
#CB2B36 (Blue Blind)

About This Color

PANTONE 18-1548 TSX is a moderately saturated red with medium tonality. Its HEX value is #AD3439, placing it in the red region of the color spectrum with a hue angle of 358°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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