PANTONE 18-1760 TPX

Rich Professional Red

Technical Values

HEX#AD2448

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RGB173, 36, 72

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CMYK0, 79, 58, 32

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HSL344°, 66%, 41%

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Tints & Shades

Shades — Darkening PANTONE 18-1760 TPX

#AE2448

#9D2041

#8C1D3A

#7B1933

#6A162C

#591225

#440E1C

#330A15

#22070E

#110307

Tints — Lightening PANTONE 18-1760 TPX

#AE2448

#C72953

#D63862

#DB5176

#E16B8A

#E6849E

#EA99AF

#EFB3C3

#F5CCD7

#FAE6EB

Color Harmonies

Complementary

#AD2448

#24AE89

Analogous

#AE248D

#AD2448

#AE4424

Triadic

#AD2448

#48AE24

#2448AE

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7420 XGC	#A61F45	ΔE 2.36
PANTONE 7420 CP	#A72746	ΔE 2.92
PANTONE 18-1750 TCX	#B42D4B	ΔE 2.97
PANTONE 1945 CP	#B32C49	ΔE 3.21

CSS Implementation

Style Definitions

.color-primary {

background-color: #AD2448;

color: #FFFFFF;

border: 1px solid #AD2448;

background: linear-gradient(135deg, #AD2448 0%, #7B1933 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#313749 (Red Blind)

Deuteranopia
#4E4C45 (Green Blind)

Tritanopia
#CA1F30 (Blue Blind)

About This Color

PANTONE 18-1760 TPX is a moderately saturated red with medium tonality. Its HEX value is #AD2448, placing it in the red region of the color spectrum with a hue angle of 344°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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