PANTONE 2040 U

Rich Professional Red

Technical Values

HEX#E64469

content_copy

RGB230, 68, 105

content_copy

CMYK0, 70, 54, 10

content_copy

HSL346°, 76%, 58%

content_copy

Tints & Shades

Shades — Darkening PANTONE 2040 U

#E54368

#E22853

#CE1C46

#B8193E

#9D1535

#82122C

#670E23

#4C0A1A

#360712

#1B0409

Tints — Lightening PANTONE 2040 U

#E54368

#E85477

#EA6685

#ED7D97

#F08FA5

#F2A1B4

#F5B3C2

#F7C5D0

#FADBE2

#FDEDF1

Color Harmonies

Complementary

#E64469

#43E5BF

Analogous

#E543BA

#E64469

#E56E43

Triadic

#E64469

#68E543

#4368E5

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 65-7 C	#E24365	ΔE 1.73
PANTONE 29-1-7 U	#E53E68	ΔE 1.98
PANTONE Rouge Red	#E24666	ΔE 2.32
PANTONE 198 XGC	#E64B6D	ΔE 2.67

CSS Implementation

Style Definitions

.color-primary {

background-color: #E64469;

color: #000000;

border: 1px solid #E64469;

background: linear-gradient(135deg, #E64469 0%, #B8193E 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#555A6A (Red Blind)

Deuteranopia
#777366 (Green Blind)

Tritanopia
#FF3D50 (Blue Blind)

About This Color

PANTONE 2040 U is a highly saturated red with medium tonality. Its HEX value is #E64469, placing it in the red region of the color spectrum with a hue angle of 346°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

Find your next shade.

Convert any HEX, RGB, or Pantone color instantly.