PANTONE 2074 UP

Neutral Professional Violet

Technical Values

HEX#937AA6

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RGB147, 122, 166

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CMYK11, 27, 0, 35

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HSL274°, 20%, 56%

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Tints & Shades

Shades — Darkening PANTONE 2074 UP

#9278A5

#836699

#765C8A

#665077

#594568

#493956

#3A2D43

#2D2334

#1D1622

#100C12

Tints — Lightening PANTONE 2074 UP

#9278A5

#9C85AD

#A894B8

#B2A0C0

#BEAFCA

#C8BCD2

#D2C8DA

#DFD7E4

#E9E3ED

#F5F3F7

Color Harmonies

Complementary

#937AA6

#8CA578

Analogous

#7B78A5

#937AA6

#A578A2

Triadic

#937AA6

#A59278

#78A592

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 2080 UP	#957DA9	ΔE 1.15
PANTONE 2083 UP	#9277A4	ΔE 1.36
PANTONE 2080 U	#947DAB	ΔE 1.72
PANTONE P 96-12 C	#927AAA	ΔE 2.29

CSS Implementation

Style Definitions

.color-primary {

background-color: #937AA6;

color: #000000;

border: 1px solid #937AA6;

background: linear-gradient(135deg, #937AA6 0%, #665077 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#7581A8 (Red Blind)

Deuteranopia
#7983A4 (Green Blind)

Tritanopia
#927F87 (Blue Blind)

About This Color

PANTONE 2074 UP is a desaturated violet with medium tonality. Its HEX value is #937AA6, placing it in the violet region of the color spectrum with a hue angle of 274°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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