PANTONE 2098 UP

Neutral Professional Blue

Technical Values

HEX#696596

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RGB105, 101, 150

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CMYK30, 33, 0, 41

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HSL245°, 20%, 49%

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Tints & Shades

Shades — Darkening PANTONE 2098 UP

#686496

#5D5A87

#535077

#484568

#3E3B59

#35334D

#2B293D

#201F2E

#15141F

#0B0A0F

Tints — Lightening PANTONE 2098 UP

#686496

#7672A1

#8582AB

#9491B6

#A3A0C0

#B5B3CC

#C4C2D6

#D2D1E0

#E1E0EB

#F0F0F5

Color Harmonies

Complementary

#696596

#929664

Analogous

#647996

#696596

#816496

Triadic

#696596

#966864

#649668

Nearest Pantone Colors

Name	Hex	Distance
PANTONE PQ-10234C	#696496	ΔE 0.77
PANTONE 2104 UP	#666393	ΔE 1.10
PANTONE 7679 UP	#676295	ΔE 1.69
PANTONE Veronica	#6D6695	ΔE 1.77

CSS Implementation

Style Definitions

.color-primary {

background-color: #696596;

color: #FFFFFF;

border: 1px solid #696596;

background: linear-gradient(135deg, #696596 0%, #484568 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#5C6A99 (Red Blind)

Deuteranopia
#5B6894 (Green Blind)

Tritanopia
#616C74 (Blue Blind)

About This Color

PANTONE 2098 UP is a desaturated blue with medium tonality. Its HEX value is #696596, placing it in the blue region of the color spectrum with a hue angle of 245°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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