PANTONE 2343 UP

Muted Professional Red

Technical Values

HEX#A96B74

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RGB169, 107, 116

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CMYK0, 37, 31, 34

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HSL351°, 26%, 54%

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Tints & Shades

Shades — Darkening PANTONE 2343 UP

#A86B74

#9D5C66

#8A515A

#7A484F

#673C43

#573338

#472A2E

#331E21

#231517

#10090A

Tints — Lightening PANTONE 2343 UP

#A86B74

#B27B83

#B9888F

#C3989F

#CAA5AB

#D4B5BA

#DDC5C9

#E5D2D5

#EEE2E4

#F6EFF0

Color Harmonies

Complementary

#A96B74

#6BA89F

Analogous

#A86B93

#A96B74

#A8816B

Triadic

#A96B74

#74A86B

#6B74A8

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7641 UP	#AB6D77	ΔE 0.99
PANTONE 2343 U	#AA6E77	ΔE 1.36
PANTONE P 66-13 C	#AE6C74	ΔE 2.17
PANTONE P 70-11 U	#AC6973	ΔE 2.21

CSS Implementation

Style Definitions

.color-primary {

background-color: #A96B74;

color: #000000;

border: 1px solid #A96B74;

background: linear-gradient(135deg, #A96B74 0%, #7A484F 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#737374 (Red Blind)

Deuteranopia
#807D73 (Green Blind)

Tritanopia
#B7676E (Blue Blind)

About This Color

PANTONE 2343 UP is a desaturated red with medium tonality. Its HEX value is #A96B74, placing it in the red region of the color spectrum with a hue angle of 351°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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