PANTONE 2440 U

Muted Professional Red

Technical Values

HEX#B7938D

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RGB183, 147, 141

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CMYK0, 20, 23, 28

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HSL9°, 23%, 64%

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Tints & Shades

Shades — Darkening PANTONE 2440 U

#B8948E

#AD837B

#9F6E65

#8D6058

#77514B

#64443F

#523833

#3C2925

#291C1A

#130D0C

Tints — Lightening PANTONE 2440 U

#B8948E

#C0A09B

#C6A9A4

#CEB5B1

#D4BEBA

#DCCAC7

#E4D6D3

#E9DEDC

#F1EAE9

#F7F3F2

Color Harmonies

Complementary

#B7938D

#8EB2B8

Analogous

#B88E9D

#B7938D

#B8AA8E

Triadic

#B7938D

#8EB894

#948EB8

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 51-5 C	#B6938C	ΔE 0.64
PANTONE 2440 C	#B59289	ΔE 1.70
PANTONE PQ-2440C	#B49289	ΔE 1.81
PANTONE 4725 U	#B29189	ΔE 1.87

CSS Implementation

Style Definitions

.color-primary {

background-color: #B7938D;

color: #000000;

border: 1px solid #B7938D;

background: linear-gradient(135deg, #B7938D 0%, #8D6058 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA PASS

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#9A978D (Red Blind)

Deuteranopia
#A29D8D (Green Blind)

Tritanopia
#C18F91 (Blue Blind)

About This Color

PANTONE 2440 U is a desaturated red with bright tonality. Its HEX value is #B7938D, placing it in the red region of the color spectrum with a hue angle of 9°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

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