PANTONE 301 UP

Rich Professional Blue

Technical Values

HEX#196C95

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RGB25, 108, 149

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CMYK83, 28, 0, 42

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HSL200°, 71%, 34%

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Tints & Shades

Shades — Darkening PANTONE 301 UP

#196B94

#176287

#145576

#124C69

#0F3F57

#0D364A

#0A2C3D

#07202C

#05161F

#02090D

Tints — Lightening PANTONE 301 UP

#196B94

#1E81B3

#2394CD

#36A5DD

#51B1E1

#6FBFE7

#8ECCEC

#A8D8F0

#C6E6F5

#E0F1FA

Color Harmonies

Complementary

#196C95

#944219

Analogous

#199480

#196C95

#192E94

Triadic

#196C95

#94196B

#6B9419

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 111-6 C	#186F99	ΔE 1.36
PANTONE 2160 XGC	#246C93	ΔE 1.73
PANTONE 2152 XGC	#006991	ΔE 2.13
PANTONE P 114-7 C	#006994	ΔE 2.13

CSS Implementation

Style Definitions

.color-primary {

background-color: #196C95;

color: #FFFFFF;

border: 1px solid #196C95;

background: linear-gradient(135deg, #196C95 0%, #124C69 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#576797 (Red Blind)

Deuteranopia
#445795 (Green Blind)

Tritanopia
#007978 (Blue Blind)

About This Color

PANTONE 301 UP is a highly saturated blue with medium tonality. Its HEX value is #196C95, placing it in the blue region of the color spectrum with a hue angle of 200°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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