PANTONE 3523 UP

Muted Professional Red

Technical Values

HEX#7B454A

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RGB123, 69, 74

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CMYK0, 44, 40, 52

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HSL354°, 28%, 38%

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Tints & Shades

Shades — Darkening PANTONE 3523 UP

#7C464B

#6F3E43

#62373B

#583235

#4B2A2E

#3E2326

#311C1E

#241416

#1A0F10

#0D0708

Tints — Lightening PANTONE 3523 UP

#7C464B

#905157

#A35C63

#B07379

#BB868C

#C69A9E

#D1ADB1

#DCC1C4

#E9D8DA

#F4EBEC

Color Harmonies

Complementary

#7B454A

#467C77

Analogous

#7C4666

#7B454A

#7C5B46

Triadic

#7B454A

#4B7C46

#464B7C

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 19-1527 TPG	#754144	ΔE 2.33
PANTONE 26-3-5 U	#81464D	ΔE 2.51
PANTONE 18-1426 TCX	#814B4D	ΔE 2.87
PANTONE P 66-16 U	#754548	ΔE 2.88

CSS Implementation

Style Definitions

.color-primary {

background-color: #7B454A;

color: #FFFFFF;

border: 1px solid #7B454A;

background: linear-gradient(135deg, #7B454A 0%, #583235 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA PASS

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#4C4C4A (Red Blind)

Deuteranopia
#585449 (Green Blind)

Tritanopia
#884247 (Blue Blind)

About This Color

PANTONE 3523 UP is a desaturated red with medium tonality. Its HEX value is #7B454A, placing it in the red region of the color spectrum with a hue angle of 354°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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