PANTONE 3538 UP

Vibrant Professional Blue

Technical Values

HEX#008BCB

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RGB0, 139, 203

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CMYK100, 32, 0, 20

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HSL199°, 100%, 40%

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Tints & Shades

Shades — Darkening PANTONE 3538 UP

#008BCC

#007DB8

#0070A3

#00628F

#00547A

#004666

#003852

#002A3D

#001C29

#000E14

Tints — Lightening PANTONE 3538 UP

#008BCC

#00A0EB

#0AB1FF

#29BBFF

#47C5FF

#66CFFF

#85D8FF

#A3E2FF

#C2ECFF

#E0F5FF

Color Harmonies

Complementary

#008BCB

#CC4100

Analogous

#00CCA7

#008BCB

#0025CC

Triadic

#008BCB

#CC008B

#8BCC00

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 3538 U	#008ACA	ΔE 0.40
PANTONE 2193 CP	#008CCD	ΔE 0.65
PANTONE 17-4563 TSX	#008DCD	ΔE 0.81
PANTONE 7461 CP	#0089C8	ΔE 0.92

CSS Implementation

Style Definitions

.color-primary {

background-color: #008BCB;

color: #000000;

border: 1px solid #008BCB;

background: linear-gradient(135deg, #008BCB 0%, #00628F 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#6981CF (Red Blind)

Deuteranopia
#4967CB (Green Blind)

Tritanopia
#009F9E (Blue Blind)

About This Color

PANTONE 3538 UP is a highly saturated blue with medium tonality. Its HEX value is #008BCB, placing it in the blue region of the color spectrum with a hue angle of 199°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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