PANTONE 4040 UP

Neutral Professional Red

Technical Values

HEX#947875

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RGB148, 120, 117

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CMYK0, 19, 21, 42

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HSL6°, 13%, 52%

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Tints & Shades

Shades — Darkening PANTONE 4040 UP

#957875

#876B68

#79605D

#685250

#594745

#4B3B3A

#3D302F

#2E2523

#1D1716

#0E0B0B

Tints — Lightening PANTONE 4040 UP

#957875

#A08683

#AB9492

#B49F9D

#BFADAB

#CABBBA

#D5CAC8

#E0D8D7

#E9E3E2

#F4F1F1

Color Harmonies

Complementary

#947875

#759195

Analogous

#957581

#947875

#958875

Triadic

#947875

#759578

#787595

Nearest Pantone Colors

Name	Hex	Distance
PANTONE Antler	#957A76	ΔE 0.93
PANTONE 17-1510 TPG	#947A77	ΔE 1.08
PANTONE 17-1510 TCX	#937A76	ΔE 1.45
PANTONE 10444 C	#977773	ΔE 1.98

CSS Implementation

Style Definitions

.color-primary {

background-color: #947875;

color: #000000;

border: 1px solid #947875;

background: linear-gradient(135deg, #947875 0%, #685250 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#7D7B75 (Red Blind)

Deuteranopia
#838075 (Green Blind)

Tritanopia
#9C7577 (Blue Blind)

About This Color

PANTONE 4040 UP is a desaturated red with medium tonality. Its HEX value is #947875, placing it in the red region of the color spectrum with a hue angle of 6°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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