PANTONE 440 UP

Neutral Gray

Technical Values

HEX#726964

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RGB114, 105, 100

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CMYK0, 8, 12, 55

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HSL21°, 7%, 42%

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Tints & Shades

Shades — Darkening PANTONE 440 UP

#736964

#685F5A

#5D5551

#4F4845

#443E3B

#393432

#2E2A28

#23201F

#161413

#0B0A09

Tints — Lightening PANTONE 440 UP

#736964

#837872

#928781

#9E948F

#ACA4A0

#BAB3B0

#C8C3C0

#D7D3D1

#E3E0DE

#F1EFEF

Color Harmonies

Complementary

#726964

#646D73

Analogous

#736466

#726964

#737064

Triadic

#726964

#647369

#696473

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 165-1-1 C	#716964	ΔE 0.45
PANTONE 7519 U	#756B66	ΔE 1.00
PANTONE 7589 U	#736962	ΔE 1.29
PANTONE 157-1-4 C	#706662	ΔE 1.30

CSS Implementation

Style Definitions

.color-primary {

background-color: #726964;

color: #FFFFFF;

border: 1px solid #726964;

background: linear-gradient(135deg, #726964 0%, #4F4845 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#6B6A64 (Red Blind)

Deuteranopia
#6D6B64 (Green Blind)

Tritanopia
#756868 (Blue Blind)

About This Color

PANTONE 440 UP is an achromatic tone with a lightness of 42%. It works as a versatile neutral in any design system, providing balance and sophistication without competing with chromatic elements.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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