PANTONE 4985 UP

Neutral Professional Red

Technical Values

HEX#97777A

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RGB151, 119, 122

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CMYK0, 21, 19, 41

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HSL354°, 13%, 53%

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Tints & Shades

Shades — Darkening PANTONE 4985 UP

#97787B

#8A6A6E

#795D60

#6B5255

#5C4749

#4E3C3E

#3D2F30

#2E2325

#201819

#0E0B0B

Tints — Lightening PANTONE 4985 UP

#97787B

#A28689

#AB9294

#B6A0A2

#C1AEB0

#CCBDBE

#D5C8CA

#E0D7D8

#EBE5E6

#F4F1F1

Color Harmonies

Complementary

#97777A

#789794

Analogous

#97788A

#97777A

#978478

Triadic

#97777A

#7B9778

#787B97

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7639 XGC	#9A797E	ΔE 1.46
PANTONE 4112 CP	#957479	ΔE 1.53
PANTONE 4100 UP	#8E7071	ΔE 3.25
PANTONE 8441	#A07A7C	ΔE 3.27

CSS Implementation

Style Definitions

.color-primary {

background-color: #97777A;

color: #000000;

border: 1px solid #97777A;

background: linear-gradient(135deg, #97777A 0%, #6B5255 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#7B7B7A (Red Blind)

Deuteranopia
#82807A (Green Blind)

Tritanopia
#9F7578 (Blue Blind)

About This Color

PANTONE 4985 UP is a desaturated red with medium tonality. Its HEX value is #97777A, placing it in the red region of the color spectrum with a hue angle of 354°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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