PANTONE 697 C

Muted Professional Red

Technical Values

HEX#893C47

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RGB137, 60, 71

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CMYK0, 56, 48, 46

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HSL351°, 39%, 39%

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Tints & Shades

Shades — Darkening PANTONE 697 C

#8A3D48

#7C3641

#6E3039

#602A32

#52242B

#471F25

#39191E

#2B1316

#1C0C0F

#0E0607

Tints — Lightening PANTONE 697 C

#8A3D48

#A04653

#B35160

#BC6773

#C57C87

#D0959E

#DAAAB1

#E3BFC5

#ECD4D8

#F6EAEC

Color Harmonies

Complementary

#893C47

#3D8A7F

Analogous

#8A3D6F

#893C47

#8A583D

Triadic

#893C47

#488A3D

#3D488A

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 19-1940 TPG	#883B46	ΔE 0.40
PANTONE P 64-15 C	#8A3B49	ΔE 1.59
PANTONE 19-1650 TPG	#853D44	ΔE 2.57
PANTONE 19-1543 TPX	#863F46	ΔE 2.85

CSS Implementation

Style Definitions

.color-primary {

background-color: #893C47;

color: #FFFFFF;

border: 1px solid #893C47;

background: linear-gradient(135deg, #893C47 0%, #602A32 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA PASS

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#454647 (Red Blind)

Deuteranopia
#565246 (Green Blind)

Tritanopia
#9B3840 (Blue Blind)

About This Color

PANTONE 697 C is a desaturated red with medium tonality. Its HEX value is #893C47, placing it in the red region of the color spectrum with a hue angle of 351°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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