PANTONE 701 UP

Rich Light Red

Technical Values

HEX#E9949A

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RGB233, 148, 154

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CMYK0, 36, 34, 9

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HSL356°, 66%, 75%

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Tints & Shades

Shades — Darkening PANTONE 701 UP

#E9959B

#E3787F

#DC565F

#D63843

#BE2731

#A12129

#7F1A21

#611419

#3F0D10

#1E0608

Tints — Lightening PANTONE 701 UP

#E9959B

#ECA2A7

#EEAAAF

#F0B7BB

#F2C0C3

#F5CCCF

#F6D5D7

#F9E1E3

#FBEAEB

#FDF7F7

Color Harmonies

Complementary

#E9949A

#95E9E4

Analogous

#E995C5

#E9949A

#E9BA95

Triadic

#E9949A

#9BE995

#959BE9

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 23-2-3 CP	#E69198	ΔE 1.17
PANTONE 1775 XGC	#EF99A0	ΔE 2.02
PANTONE 4068 C	#E48F93	ΔE 2.20
PANTONE P 65-4 C	#E8989F	ΔE 2.64

CSS Implementation

Style Definitions

.color-primary {

background-color: #E9949A;

color: #000000;

border: 1px solid #E9949A;

background: linear-gradient(135deg, #E9949A 0%, #D63843 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA PASS

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#A09E9A (Red Blind)

Deuteranopia
#B2AC99 (Green Blind)

Tritanopia
#FE8E96 (Blue Blind)

About This Color

PANTONE 701 UP is a moderately saturated red with bright tonality. Its HEX value is #E9949A, placing it in the red region of the color spectrum with a hue angle of 356°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

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