PANTONE 704 CP

Rich Professional Red

Technical Values

HEX#AC303D

content_copy

RGB172, 48, 61

content_copy

CMYK0, 72, 65, 33

content_copy

HSL354°, 56%, 43%

content_copy

Tints & Shades

Shades — Darkening PANTONE 704 CP

#AB303D

#9B2C37

#872630

#77222A

#671D25

#58191F

#441318

#340F12

#240A0D

#100406

Tints — Lightening PANTONE 704 CP

#AB303D

#C33745

#CB4855

#D2606B

#D97881

#E09098

#E5A4AA

#ECBBC0

#F3D3D6

#F8E7E9

Color Harmonies

Complementary

#AC303D

#30AB9F

Analogous

#AB307A

#AC303D

#AB6130

Triadic

#AC303D

#3DAB30

#303DAB

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 8883 C	#AE3440	ΔE 1.31
PANTONE 19-1755 TPG	#AA313B	ΔE 1.38
PANTONE 19-1663 TPX	#AE2E3C	ΔE 1.56
PANTONE 19-1758 TPG	#AE2D3A	ΔE 2.46

CSS Implementation

Style Definitions

.color-primary {

background-color: #AC303D;

color: #FFFFFF;

border: 1px solid #AC303D;

background: linear-gradient(135deg, #AC303D 0%, #77222A 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#403F3D (Red Blind)

Deuteranopia
#5B533B (Green Blind)

Tritanopia
#C92835 (Blue Blind)

About This Color

PANTONE 704 CP is a moderately saturated red with medium tonality. Its HEX value is #AC303D, placing it in the red region of the color spectrum with a hue angle of 354°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

Find your next shade.

Convert any HEX, RGB, or Pantone color instantly.