PANTONE 704 UP

Muted Professional Red

Technical Values

HEX#AC595C

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RGB172, 89, 92

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CMYK0, 48, 47, 33

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HSL358°, 33%, 51%

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Tints & Shades

Shades — Darkening PANTONE 704 UP

#AB595C

#9C4F51

#8B4648

#7A3E40

#693537

#582C2E

#442223

#331A1A

#221112

#110909

Tints — Lightening PANTONE 704 UP

#AB595C

#B46A6C

#BC7B7D

#C58C8E

#CD9D9E

#D6AEAF

#DDBBBC

#E5CCCD

#EEDDDE

#F6EEEE

Color Harmonies

Complementary

#AC595C

#59ABA9

Analogous

#AB5985

#AC595C

#AB7F59

Triadic

#AC595C

#5CAB59

#595CAB

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 61-5 U	#AB5A5C	ΔE 0.90
PANTONE P 63-12 U	#AD595F	ΔE 1.62
PANTONE Dusty Cedar	#AD5D5D	ΔE 2.04
PANTONE 7628 U	#AC5A59	ΔE 2.13

CSS Implementation

Style Definitions

.color-primary {

background-color: #AC595C;

color: #FFFFFF;

border: 1px solid #AC595C;

background: linear-gradient(135deg, #AC595C 0%, #7A3E40 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#65635C (Red Blind)

Deuteranopia
#77705B (Green Blind)

Tritanopia
#C1535A (Blue Blind)

About This Color

PANTONE 704 UP is a desaturated red with medium tonality. Its HEX value is #AC595C, placing it in the red region of the color spectrum with a hue angle of 358°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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