PANTONE 7440 XGC

Neutral Professional Pink

Technical Values

HEX#A985AD

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RGB169, 133, 173

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CMYK2, 23, 0, 32

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HSL294°, 20%, 60%

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Tints & Shades

Shades — Darkening PANTONE 7440 XGC

#A985AD

#9C72A1

#8E6293

#7C5681

#6A496E

#593D5C

#473149

#352537

#231825

#120C12

Tints — Lightening PANTONE 7440 XGC

#A985AD

#B291B6

#BA9DBE

#C3A9C6

#CCB6CE

#D4C2D6

#DDCEDE

#E5DAE7

#EEE7EF

#F6F3F7

Color Harmonies

Complementary

#A985AD

#89AD85

Analogous

#9585AD

#A985AD

#AD859D

Triadic

#A985AD

#ADA985

#85ADA9

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 91-4 U	#A885AF	ΔE 1.22
PANTONE 258 UP	#AD87B0	ΔE 1.30
PANTONE 7441 UP	#AB87B1	ΔE 1.33
PANTONE 2582 UP	#B089B2	ΔE 2.18

CSS Implementation

Style Definitions

.color-primary {

background-color: #A985AD;

color: #000000;

border: 1px solid #A985AD;

background: linear-gradient(135deg, #A985AD 0%, #7C5681 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#828DAF (Red Blind)

Deuteranopia
#8991AB (Green Blind)

Tritanopia
#AB8891 (Blue Blind)

About This Color

PANTONE 7440 XGC is a desaturated pink with medium tonality. Its HEX value is #A985AD, placing it in the pink region of the color spectrum with a hue angle of 294°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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