PANTONE 7540 UP

Neutral Gray

Technical Values

HEX#73787C

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RGB115, 120, 124

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CMYK7, 3, 0, 51

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HSL207°, 4%, 47%

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Tints & Shades

Shades — Darkening PANTONE 7540 UP

#73787D

#676C6F

#5D6165

#515458

#45484A

#3B3D40

#2F3132

#222425

#161718

#0C0D0D

Tints — Lightening PANTONE 7540 UP

#73787D

#808589

#909498

#9DA1A4

#AAAEB1

#BABDBF

#C7CACC

#D5D6D8

#E2E3E4

#F2F2F3

Color Harmonies

Complementary

#73787C

#7D7773

Analogous

#737D7C

#73787C

#73747D

Triadic

#73787C

#7D7378

#787D73

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 6213 C	#72787D	ΔE 0.72
PANTONE 424 CP	#757A7E	ΔE 0.79
PANTONE 163-2-6 CP	#71787C	ΔE 0.83
PANTONE Cool Gray 9 C	#75787B	ΔE 1.03

CSS Implementation

Style Definitions

.color-primary {

background-color: #73787C;

color: #000000;

border: 1px solid #73787C;

background: linear-gradient(135deg, #73787C 0%, #515458 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#76787C (Red Blind)

Deuteranopia
#75777C (Green Blind)

Tritanopia
#717979 (Blue Blind)

About This Color

PANTONE 7540 UP is an achromatic tone with a lightness of 47%. It works as a versatile neutral in any design system, providing balance and sophistication without competing with chromatic elements.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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