PANTONE 7543 C

Neutral Professional Blue

Technical Values

HEX#98A4AE

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RGB152, 164, 174

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CMYK13, 6, 0, 32

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HSL207°, 12%, 64%

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Tints & Shades

Shades — Darkening PANTONE 7543 C

#98A4AE

#8795A1

#738491

#657481

#55626D

#48535B

#3A434A

#2B3136

#1D2225

#0D0F11

Tints — Lightening PANTONE 7543 C

#98A4AE

#A4AEB7

#ACB6BE

#B8C0C7

#C0C8CE

#CCD2D7

#D7DCE0

#E0E3E6

#EBEDEF

#F4F5F6

Color Harmonies

Complementary

#98A4AE

#AEA298

Analogous

#98AEAD

#98A4AE

#9899AE

Triadic

#98A4AE

#AE98A4

#A4AE98

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7543 CP	#97A5AF	ΔE 0.77
PANTONE 4134 UP	#9CA4B1	ΔE 2.20
PANTONE 2162 UP	#949FAC	ΔE 2.42
PANTONE 7543 XGC	#90A0AC	ΔE 2.59

CSS Implementation

Style Definitions

.color-primary {

background-color: #98A4AE;

color: #000000;

border: 1px solid #98A4AE;

background: linear-gradient(135deg, #98A4AE 0%, #657481 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA PASS

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#A0A4AF (Red Blind)

Deuteranopia
#9DA1AE (Green Blind)

Tritanopia
#93A6A7 (Blue Blind)

About This Color

PANTONE 7543 C is a desaturated blue with bright tonality. Its HEX value is #98A4AE, placing it in the blue region of the color spectrum with a hue angle of 207°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

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