PANTONE 7640 XGC

Muted Professional Red

Technical Values

HEX#9A4960

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RGB154, 73, 96

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CMYK0, 53, 38, 40

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HSL343°, 36%, 45%

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Tints & Shades

Shades — Darkening PANTONE 7640 XGC

#9C4961

#8E4358

#7D3B4D

#6C3343

#5E2C3A

#502632

#3E1D27

#31171E

#1F0F13

#0E0709

Tints — Lightening PANTONE 7640 XGC

#9C4961

#AF556F

#B7667D

#C17B8F

#C98D9E

#D3A1AF

#DBB3BE

#E5C8D0

#EDD9DF

#F7EEF0

Color Harmonies

Complementary

#9A4960

#499C85

Analogous

#9C498A

#9A4960

#9C5B49

Triadic

#9A4960

#619C49

#49619C

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 76-16 U	#994961	ΔE 0.89
PANTONE P 70-14 C	#99465A	ΔE 2.65
PANTONE P 74-8 U	#A24C63	ΔE 2.83
PANTONE 18-2534 TSX	#9C4662	ΔE 2.84

CSS Implementation

Style Definitions

.color-primary {

background-color: #9A4960;

color: #FFFFFF;

border: 1px solid #9A4960;

background: linear-gradient(135deg, #9A4960 0%, #6C3343 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#515561 (Red Blind)

Deuteranopia
#62615E (Green Blind)

Tritanopia
#AB4650 (Blue Blind)

About This Color

PANTONE 7640 XGC is a desaturated red with medium tonality. Its HEX value is #9A4960, placing it in the red region of the color spectrum with a hue angle of 343°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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