PANTONE 7644 UP

Neutral Professional Red

Technical Values

HEX#7D616A

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RGB125, 97, 106

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CMYK0, 22, 15, 51

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HSL341°, 13%, 44%

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Tints & Shades

Shades — Darkening PANTONE 7644 UP

#7F626B

#735961

#654E55

#59454B

#4B3A3F

#3F3135

#34282C

#251D20

#1A1416

#0C090A

Tints — Lightening PANTONE 7644 UP

#7F626B

#906F79

#9B7D87

#A88F97

#B49DA4

#C1AEB4

#CEC0C4

#D9CED2

#E7DFE2

#F2EEEF

Color Harmonies

Complementary

#7D616A

#627F76

Analogous

#7F6279

#7D616A

#7F6762

Triadic

#7D616A

#6B7F62

#626B7F

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 86-12 C	#7B5E69	ΔE 1.60
PANTONE 5125 UP	#7D646E	ΔE 1.84
PANTONE 5115 UP	#7A616C	ΔE 1.95
PANTONE P 86-11 U	#7B616D	ΔE 2.10

CSS Implementation

Style Definitions

.color-primary {

background-color: #7D616A;

color: #FFFFFF;

border: 1px solid #7D616A;

background: linear-gradient(135deg, #7D616A 0%, #59454B 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#63656A (Red Blind)

Deuteranopia
#696969 (Green Blind)

Tritanopia
#836064 (Blue Blind)

About This Color

PANTONE 7644 UP is a desaturated red with medium tonality. Its HEX value is #7D616A, placing it in the red region of the color spectrum with a hue angle of 341°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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