PANTONE 7660 UP

Neutral Professional Blue

Technical Values

HEX#9694A7

content_copy

RGB150, 148, 167

content_copy

CMYK10, 11, 0, 35

content_copy

HSL246°, 10%, 62%

content_copy

Tints & Shades

Shades — Darkening PANTONE 7660 UP

#9694A8

#86849A

#75738C

#656379

#575568

#494757

#3B3946

#2D2C35

#1C1C22

#0E0E11

Tints — Lightening PANTONE 7660 UP

#9694A8

#A1A0B1

#ACABBA

#B5B3C1

#C0BECA

#CBCAD3

#D6D5DD

#E1E0E6

#E9E9ED

#F4F4F6

Color Harmonies

Complementary

#9694A7

#A6A894

Analogous

#949CA8

#9694A7

#A094A8

Triadic

#9694A7

#A89694

#94A896

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7660 U	#9A96A8	ΔE 1.34
PANTONE 17-3910 TCX	#9692A3	ΔE 1.51
PANTONE 17-3910 TPG	#9490A2	ΔE 1.68
PANTONE 10220 C	#9793A9	ΔE 1.79

CSS Implementation

Style Definitions

.color-primary {

background-color: #9694A7;

color: #000000;

border: 1px solid #9694A7;

background: linear-gradient(135deg, #9694A7 0%, #656379 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA PASS

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#9096A8 (Red Blind)

Deuteranopia
#9095A6 (Green Blind)

Tritanopia
#93979A (Blue Blind)

About This Color

PANTONE 7660 UP is a desaturated blue with bright tonality. Its HEX value is #9694A7, placing it in the blue region of the color spectrum with a hue angle of 246°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

Find your next shade.

Convert any HEX, RGB, or Pantone color instantly.