PANTONE 7665 UP

Neutral Professional Violet

Technical Values

HEX#735D88

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RGB115, 93, 136

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CMYK15, 32, 0, 47

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HSL271°, 19%, 45%

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Tints & Shades

Shades — Darkening PANTONE 7665 UP

#735D89

#69557C

#5C4A6D

#50405E

#453852

#3B3046

#2E2537

#241D2A

#17131B

#0A080C

Tints — Lightening PANTONE 7665 UP

#735D89

#836A9A

#9079A4

#9F8CB1

#AB9BBB

#BBADC7

#C7BCD2

#D6CEDE

#E3DEE8

#F2F0F5

Color Harmonies

Complementary

#735D88

#72895D

Analogous

#5E5D89

#735D88

#895D88

Triadic

#735D88

#89735D

#5D8973

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 98-5 C	#715A84	ΔE 1.34
PANTONE 18-3520 TPG	#755D8B	ΔE 1.83
PANTONE 18-3522 TPX	#735984	ΔE 2.07
PANTONE 18-3520 TCX	#6F5A88	ΔE 2.27

CSS Implementation

Style Definitions

.color-primary {

background-color: #735D88;

color: #FFFFFF;

border: 1px solid #735D88;

background: linear-gradient(135deg, #735D88 0%, #50405E 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#58648A (Red Blind)

Deuteranopia
#5B6586 (Green Blind)

Tritanopia
#71626A (Blue Blind)

About This Color

PANTONE 7665 UP is a desaturated violet with medium tonality. Its HEX value is #735D88, placing it in the violet region of the color spectrum with a hue angle of 271°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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