PANTONE 7670 U

Neutral Professional Blue

Technical Values

HEX#696F9A

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RGB105, 111, 154

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CMYK32, 28, 0, 40

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HSL233°, 20%, 51%

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Tints & Shades

Shades — Darkening PANTONE 7670 U

#696F9B

#5E638D

#54597D

#494E6E

#3F435F

#353850

#292B3D

#1F202E

#14161F

#0A0B0F

Tints — Lightening PANTONE 7670 U

#696F9B

#787EA5

#888CAF

#979BBA

#A6AAC4

#B6B8CE

#C2C4D6

#D1D3E0

#E0E2EB

#F0F0F5

Color Harmonies

Complementary

#696F9A

#9B9569

Analogous

#69889B

#696F9A

#7C699B

Triadic

#696F9A

#9B696F

#6F9B69

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 100-13 C	#6B6F9A	ΔE 0.74
PANTONE 2109 C	#676D99	ΔE 1.00
PANTONE 18-3834 TPX	#6A6F9C	ΔE 1.20
PANTONE 18-3834 TCX	#686B95	ΔE 1.83

CSS Implementation

Style Definitions

.color-primary {

background-color: #696F9A;

color: #FFFFFF;

border: 1px solid #696F9A;

background: linear-gradient(135deg, #696F9A 0%, #494E6E 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#65739C (Red Blind)

Deuteranopia
#636F99 (Green Blind)

Tritanopia
#60767C (Blue Blind)

About This Color

PANTONE 7670 U is a desaturated blue with medium tonality. Its HEX value is #696F9A, placing it in the blue region of the color spectrum with a hue angle of 233°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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