PANTONE 7677 U

Neutral Professional Violet

Technical Values

HEX#796F98

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RGB121, 111, 152

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CMYK20, 27, 0, 40

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HSL255°, 17%, 52%

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Tints & Shades

Shades — Darkening PANTONE 7677 U

#7A7099

#6E638C

#62597D

#544C6B

#48425C

#3D374E

#312C3F

#252230

#17151E

#0C0B0F

Tints — Lightening PANTONE 7677 U

#7A7099

#887FA4

#968EAF

#A19AB7

#AFA8C2

#BDB7CC

#CAC6D7

#D8D5E1

#E3E1EA

#F1F0F4

Color Harmonies

Complementary

#796F98

#8F9970

Analogous

#707A99

#796F98

#8F7099

Triadic

#796F98

#997A70

#70997A

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 49-1-3 U	#796F95	ΔE 1.70
PANTONE P 98-4 C	#786C92	ΔE 2.15
PANTONE P 99-13 U	#76729C	ΔE 2.48
PANTONE 7677 UP	#7F739F	ΔE 2.50

CSS Implementation

Style Definitions

.color-primary {

background-color: #796F98;

color: #FFFFFF;

border: 1px solid #796F98;

background: linear-gradient(135deg, #796F98 0%, #544C6B 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#68749A (Red Blind)

Deuteranopia
#697497 (Green Blind)

Tritanopia
#74747C (Blue Blind)

About This Color

PANTONE 7677 U is a desaturated violet with medium tonality. Its HEX value is #796F98, placing it in the violet region of the color spectrum with a hue angle of 255°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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