PANTONE 7689 U

Rich Professional Blue

Technical Values

HEX#3C94C3

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RGB60, 148, 195

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CMYK69, 24, 0, 24

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HSL201°, 53%, 50%

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Tints & Shades

Shades — Darkening PANTONE 7689 U

#3C94C3

#3685B0

#30769C

#2A6789

#245975

#1E4A62

#183B4E

#122C3B

#0C1E27

#060F14

Tints — Lightening PANTONE 7689 U

#3C94C3

#4F9EC9

#63A9CF

#76B4D5

#8ABFDB

#9DC9E1

#B1D4E7

#C4DFED

#D8EAF3

#EBF4F9

Color Harmonies

Complementary

#3C94C3

#C36B3C

Analogous

#3CC3AF

#3C94C3

#3C50C3

Triadic

#3C94C3

#C33C94

#94C33C

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 17-4139 TCX	#4697C6	ΔE 1.78
PANTONE 7688 U	#4499CA	ΔE 2.29
PANTONE 7461 UP	#4693BF	ΔE 2.48
PANTONE 7688 C	#4698CA	ΔE 2.67

CSS Implementation

Style Definitions

.color-primary {

background-color: #3C94C3;

color: #000000;

border: 1px solid #3C94C3;

background: linear-gradient(135deg, #3C94C3 0%, #2A6789 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#7D8FC6 (Red Blind)

Deuteranopia
#697EC3 (Green Blind)

Tritanopia
#1DA2A2 (Blue Blind)

About This Color

PANTONE 7689 U is a moderately saturated blue with medium tonality. Its HEX value is #3C94C3, placing it in the blue region of the color spectrum with a hue angle of 201°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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