PANTONE 7694 UP
Muted Professional Blue
Tints & Shades
Shades — Darkening PANTONE 7694 UP
#3A5F7E
#335570
#2F4D65
#284257
#233A4D
#1D303F
#162531
#121D26
#0B1318
#060B0E
Tints — Lightening PANTONE 7694 UP
#3A5F7E
#436F93
#4F82AB
#6290B7
#7AA2C2
#8FB0CC
#A4BFD5
#BDD0E0
#D2DFEA
#EAF0F5
Color Harmonies
Complementary
#3A5F7E
#7E583A
Analogous
#3A7E7A
#3A5F7E
#3A3D7E
Triadic
#3A5F7E
#7E3A5F
#5F7E3A
Nearest Pantone Colors
| Swatch | Name | Hex | Distance |
|---|---|---|---|
| PANTONE 541 UP | #406180 | ΔE 1.55 | |
| PANTONE 19-4035 TPG | #365B79 | ΔE 1.74 | |
| PANTONE 72-3-1 CP | #406182 | ΔE 2.04 | |
| PANTONE 295 UP | #3C5C79 | ΔE 2.05 |
CSS Implementation
Style Definitions
.color-primary {
background-color: #3A5F7E;
color: #FFFFFF;
border: 1px solid #3A5F7E;
background: linear-gradient(135deg, #3A5F7E 0%, #284257 100%);
}
Accessibility (WCAG)
Contrast on White Text
AA PASSAAA FAIL
Contrast on Black Text
AA FAIL
Recommendation: Use white text for optimal legibility on this color.
Color Blindness Simulation
Protanopia
#535E80 (Red Blind)
#535E80 (Red Blind)
Deuteranopia
#4A567D (Green Blind)
#4A567D (Green Blind)
Tritanopia
#2B6668 (Blue Blind)
#2B6668 (Blue Blind)
About This Color
PANTONE 7694 UP is a desaturated blue with medium tonality. Its HEX value is #3A5F7E, placing it in the blue region of the color spectrum with a hue angle of 207°.
This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.
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