PANTONE 7694 UP

Muted Professional Blue

Technical Values

HEX#3A5F7E
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RGB58, 95, 126
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CMYK54, 25, 0, 51
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HSL207°, 37%, 36%
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Tints & Shades

Shades — Darkening PANTONE 7694 UP

#3A5F7E
#335570
#2F4D65
#284257
#233A4D
#1D303F
#162531
#121D26
#0B1318
#060B0E

Tints — Lightening PANTONE 7694 UP

#3A5F7E
#436F93
#4F82AB
#6290B7
#7AA2C2
#8FB0CC
#A4BFD5
#BDD0E0
#D2DFEA
#EAF0F5

Color Harmonies

Complementary

#3A5F7E
#7E583A

Analogous

#3A7E7A
#3A5F7E
#3A3D7E

Triadic

#3A5F7E
#7E3A5F
#5F7E3A

Nearest Pantone Colors

SwatchNameHexDistance
PANTONE 541 UP#406180ΔE 1.55
PANTONE 19-4035 TPG#365B79ΔE 1.74
PANTONE 72-3-1 CP#406182ΔE 2.04
PANTONE 295 UP#3C5C79ΔE 2.05

CSS Implementation

Style Definitions

.color-primary {

background-color: #3A5F7E;

color: #FFFFFF;

border: 1px solid #3A5F7E;

background: linear-gradient(135deg, #3A5F7E 0%, #284257 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#535E80 (Red Blind)
Deuteranopia
#4A567D (Green Blind)
Tritanopia
#2B6668 (Blue Blind)

About This Color

PANTONE 7694 UP is a desaturated blue with medium tonality. Its HEX value is #3A5F7E, placing it in the blue region of the color spectrum with a hue angle of 207°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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