PANTONE 7701 UP

Muted Professional Blue

Technical Values

HEX#39718A

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RGB57, 113, 138

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CMYK59, 18, 0, 46

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HSL199°, 42%, 38%

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Tints & Shades

Shades — Darkening PANTONE 7701 UP

#38708A

#32647B

#2C586D

#284F62

#224453

#1C3845

#162C36

#102028

#0C181D

#060C0E

Tints — Lightening PANTONE 7701 UP

#38708A

#41819F

#4A93B5

#63A2BF

#79AFC8

#8FBCD1

#A4C9DA

#BAD6E3

#D4E5ED

#E9F2F6

Color Harmonies

Complementary

#39718A

#8A5238

Analogous

#388A7B

#39718A

#38478A

Triadic

#39718A

#8A3870

#708A38

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7698 C	#41748D	ΔE 1.87
PANTONE 92-1-7 U	#3B6E85	ΔE 1.92
PANTONE 7707 U	#387288	ΔE 1.96
PANTONE 2152 UP	#3A6E89	ΔE 2.00

CSS Implementation

Style Definitions

.color-primary {

background-color: #39718A;

color: #FFFFFF;

border: 1px solid #39718A;

background: linear-gradient(135deg, #39718A 0%, #284F62 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#636D8C (Red Blind)

Deuteranopia
#57638A (Green Blind)

Tritanopia
#267978 (Blue Blind)

About This Color

PANTONE 7701 UP is a moderately saturated blue with medium tonality. Its HEX value is #39718A, placing it in the blue region of the color spectrum with a hue angle of 199°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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