PANTONE 7770 UP

Neutral Professional Orange

Technical Values

HEX#807969

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RGB128, 121, 105

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CMYK0, 5, 18, 50

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HSL42°, 10%, 46%

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Tints & Shades

Shades — Darkening PANTONE 7770 UP

#817A6A

#736D5E

#686255

#5A5549

#4F4A40

#413D35

#323029

#272520

#191815

#0E0D0B

Tints — Lightening PANTONE 7770 UP

#817A6A

#8F8776

#9C9686

#A8A294

#B6B1A5

#C1BDB3

#CDC9C1

#DAD8D2

#E6E4E0

#F4F3F1

Color Harmonies

Complementary

#807969

#6A7181

Analogous

#816E6A

#807969

#7C816A

Triadic

#807969

#6A817A

#7A6A81

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 152-2-4 U	#837B6B	ΔE 0.98
PANTONE 153-1-4 U	#817967	ΔE 1.26
PANTONE 2328 U	#827869	ΔE 1.38
PANTONE 150-2-3 U	#837867	ΔE 1.94

CSS Implementation

Style Definitions

.color-primary {

background-color: #807969;

color: #000000;

border: 1px solid #807969;

background: linear-gradient(135deg, #807969 0%, #5A5549 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#7D7868 (Red Blind)

Deuteranopia
#7F7A69 (Green Blind)

Tritanopia
#857674 (Blue Blind)

About This Color

PANTONE 7770 UP is a desaturated orange with medium tonality. Its HEX value is #807969, placing it in the orange region of the color spectrum with a hue angle of 42°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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