PANTONE Bordeaux

Neutral Professional Red

Technical Values

HEX#96637B
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RGB150, 99, 123
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CMYK0, 34, 18, 41
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HSL332°, 20%, 49%
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Tints & Shades

Shades — Darkening PANTONE Bordeaux

#96647B
#875A6F
#775062
#684556
#593B49
#4D333F
#3D2932
#2E1F26
#1F1419
#0F0A0D

Tints — Lightening PANTONE Bordeaux

#96647B
#A17288
#AB8295
#B691A2
#C0A0AF
#CCB3BE
#D6C2CB
#E0D1D8
#EBE0E5
#F5F0F2

Color Harmonies

Complementary

#96637B
#64967F

Analogous

#966494
#96637B
#966664

Triadic

#96637B
#7B9664
#647B96

Nearest Pantone Colors

SwatchNameHexDistance
PANTONE 6070 C#98627AΔE 1.35
PANTONE 17-1612 TCX#966479ΔE 1.68
PANTONE 36-1-3 C#94637EΔE 2.11
PANTONE 17-1710 TCX#92647CΔE 2.23

CSS Implementation

Style Definitions

.color-primary {

background-color: #96637B;

color: #FFFFFF;

border: 1px solid #96637B;

background: linear-gradient(135deg, #96637B 0%, #684556 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#666B7C (Red Blind)
Deuteranopia
#70727A (Green Blind)
Tritanopia
#9F636B (Blue Blind)

About This Color

PANTONE Bordeaux is a desaturated red with medium tonality. Its HEX value is #96637B, placing it in the red region of the color spectrum with a hue angle of 332°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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