PANTONE Viva Magenta

Rich Professional Red

Technical Values

HEX#BB2649

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RGB187, 38, 73

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CMYK0, 80, 61, 27

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HSL346°, 66%, 44%

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Tints & Shades

Shades — Darkening PANTONE Viva Magenta

#BA2649

#A92342

#941E3A

#831B33

#6E172B

#5D1324

#4C101E

#370B15

#26080F

#110307

Tints — Lightening PANTONE Viva Magenta

#BA2649

#D42B53

#D84164

#DD5A79

#E26F8A

#E7889E

#ECA2B3

#F0B7C4

#F5D0D9

#FAE6EA

Color Harmonies

Complementary

#BB2649

#26BA98

Analogous

#BA2693

#BB2649

#BA4E26

Triadic

#BB2649

#49BA26

#2649BA

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 18-1760 TCX	#B72447	ΔE 1.28
PANTONE 207 CP	#B8244A	ΔE 1.96
PANTONE P 63-8 C	#B52046	ΔE 1.99
PANTONE 20-0073 TPM	#C22B4C	ΔE 2.30

CSS Implementation

Style Definitions

.color-primary {

background-color: #BB2649;

color: #FFFFFF;

border: 1px solid #BB2649;

background: linear-gradient(135deg, #BB2649 0%, #831B33 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#363B4A (Red Blind)

Deuteranopia
#555146 (Green Blind)

Tritanopia
#DB1F31 (Blue Blind)

About This Color

PANTONE Viva Magenta is a moderately saturated red with medium tonality. Its HEX value is #BB2649, placing it in the red region of the color spectrum with a hue angle of 346°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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