PANTONE 198 UP

Rich Professional Red

Technical Values

HEX#E6696E

content_copy

RGB230, 105, 110

content_copy

CMYK0, 54, 52, 10

content_copy

HSL358°, 71%, 66%

content_copy

Tints & Shades

Shades — Darkening PANTONE 198 UP

#E66B6F

#E14C51

#DC3238

#C92228

#AE1E22

#90181C

#711316

#570F11

#390A0B

#1F0506

Tints — Lightening PANTONE 198 UP

#E66B6F

#E8787C

#EB898D

#ED9699

#F0A8AA

#F2B5B7

#F5C2C4

#F8D3D5

#FAE0E1

#FDF2F2

Color Harmonies

Complementary

#E6696E

#6BE6E2

Analogous

#E66BAC

#E6696E

#E6A46B

Triadic

#E6696E

#6FE66B

#6B6FE6

Nearest Pantone Colors

Name	Hex	Distance
PANTONE P 59-5 C	#E66970	ΔE 1.11
PANTONE 185 UP	#E7696B	ΔE 1.90
PANTONE 17-1647 TPX	#E0646B	ΔE 2.11
PANTONE 4058 UP	#EB7073	ΔE 2.41

CSS Implementation

Style Definitions

.color-primary {

background-color: #E6696E;

color: #000000;

border: 1px solid #E6696E;

background: linear-gradient(135deg, #E6696E 0%, #C92228 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#7B786E (Red Blind)

Deuteranopia
#968C6C (Green Blind)

Tritanopia
#FF606B (Blue Blind)

About This Color

PANTONE 198 UP is a highly saturated red with bright tonality. Its HEX value is #E6696E, placing it in the red region of the color spectrum with a hue angle of 358°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

Find your next shade.

Convert any HEX, RGB, or Pantone color instantly.