PANTONE 2440 CP

Muted Professional Red

Technical Values

HEX#BF9791

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RGB191, 151, 145

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CMYK0, 21, 24, 25

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HSL8°, 26%, 66%

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Tints & Shades

Shades — Darkening PANTONE 2440 CP

#BF9892

#B2837B

#A67068

#945F57

#81534B

#6A443E

#543631

#402926

#2A1B19

#160E0D

Tints — Lightening PANTONE 2440 CP

#BF9892

#C5A19B

#CCADA8

#D2B6B2

#D9C2BF

#DFCBC8

#E5D4D2

#ECE1DF

#F2EAE9

#F9F6F5

Color Harmonies

Complementary

#BF9791

#92B9BF

Analogous

#BF92A2

#BF9791

#BFAE92

Triadic

#BF9791

#92BF98

#9892BF

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 2440 UP	#C19A92	ΔE 1.45
PANTONE 4036 C	#C09A97	ΔE 2.24
PANTONE 2440 U	#B7938D	ΔE 2.51
PANTONE 6030 C	#C79E99	ΔE 2.79

CSS Implementation

Style Definitions

.color-primary {

background-color: #BF9791;

color: #000000;

border: 1px solid #BF9791;

background: linear-gradient(135deg, #BF9791 0%, #945F57 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA PASS

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#9E9B91 (Red Blind)

Deuteranopia
#A7A291 (Green Blind)

Tritanopia
#CA9395 (Blue Blind)

About This Color

PANTONE 2440 CP is a desaturated red with bright tonality. Its HEX value is #BF9791, placing it in the red region of the color spectrum with a hue angle of 8°.

This lighter shade is well-suited for backgrounds, accent areas, and designs that require an open, airy feel. It pairs naturally with darker neutrals for contrast.

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