PANTONE 4040 C

Neutral Professional Red

Technical Values

HEX#956A64

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RGB149, 106, 100

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CMYK0, 29, 33, 42

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HSL7°, 20%, 49%

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Tints & Shades

Shades — Darkening PANTONE 4040 C

#966A64

#875F5A

#775450

#684945

#593F3B

#4D3633

#3D2B29

#2E201F

#1F1614

#0F0B0A

Tints — Lightening PANTONE 4040 C

#966A64

#A17872

#AB8682

#B69591

#C0A4A0

#CCB5B3

#D6C4C2

#E0D3D1

#EBE2E0

#F5F0F0

Color Harmonies

Complementary

#956A64

#649096

Analogous

#966477

#956A64

#968364

Triadic

#956A64

#64966A

#6A6496

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 4040 CP	#976964	ΔE 1.38
PANTONE 499 UP	#966D65	ΔE 1.59
PANTONE P 43-9 U	#956A61	ΔE 1.71
PANTONE P 43-10 U	#8F655F	ΔE 2.11

CSS Implementation

Style Definitions

.color-primary {

background-color: #956A64;

color: #FFFFFF;

border: 1px solid #956A64;

background: linear-gradient(135deg, #956A64 0%, #684945 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#726E64 (Red Blind)

Deuteranopia
#7B7664 (Green Blind)

Tritanopia
#A16668 (Blue Blind)

About This Color

PANTONE 4040 C is a desaturated red with medium tonality. Its HEX value is #956A64, placing it in the red region of the color spectrum with a hue angle of 7°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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