PANTONE 4040 CP

Neutral Professional Red

Technical Values

HEX#976964

content_copy

RGB151, 105, 100

content_copy

CMYK0, 30, 34, 41

content_copy

HSL6°, 20%, 49%

content_copy

Tints & Shades

Shades — Darkening PANTONE 4040 CP

#966964

#875E5A

#775450

#684945

#593E3B

#4D3633

#3D2B29

#2E201F

#1F1514

#0F0B0A

Tints — Lightening PANTONE 4040 CP

#966964

#A17772

#AB8682

#B69591

#C0A3A0

#CCB5B3

#D6C4C2

#E0D3D1

#EBE1E0

#F5F0F0

Color Harmonies

Complementary

#976964

#649196

Analogous

#966478

#976964

#968264

Triadic

#976964

#649669

#696496

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 4040 C	#956A64	ΔE 1.38
PANTONE 7609 U	#966660	ΔE 1.64
PANTONE 16-4-4 U	#92645E	ΔE 2.11
PANTONE P 43-9 U	#956A61	ΔE 2.36

CSS Implementation

Style Definitions

.color-primary {

background-color: #976964;

color: #FFFFFF;

border: 1px solid #976964;

background: linear-gradient(135deg, #976964 0%, #684945 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA PASSAAA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use white text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#716E64 (Red Blind)

Deuteranopia
#7B7664 (Green Blind)

Tritanopia
#A46568 (Blue Blind)

About This Color

PANTONE 4040 CP is a desaturated red with medium tonality. Its HEX value is #976964, placing it in the red region of the color spectrum with a hue angle of 6°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

Find your next shade.

Convert any HEX, RGB, or Pantone color instantly.