PANTONE 7690 U

Rich Professional Blue

Technical Values

HEX#3681A9

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RGB54, 129, 169

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CMYK68, 24, 0, 34

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HSL201°, 52%, 44%

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Tints & Shades

Shades — Darkening PANTONE 7690 U

#3682AB

#31769B

#2B6788

#265B78

#204D65

#1B4155

#163546

#102632

#0B1B23

#050C10

Tints — Lightening PANTONE 7690 U

#3682AB

#3D93C2

#519EC8

#68ABCF

#7BB6D5

#92C3DD

#AAD0E4

#BDDAEA

#D4E7F2

#E8F2F8

Color Harmonies

Complementary

#3681A9

#AB5F36

Analogous

#36AB99

#3681A9

#3647AB

Triadic

#3681A9

#AB3682

#82AB36

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 81-1-2 C	#3581A7	ΔE 1.23
PANTONE 7690 UP	#3683AD	ΔE 1.36
PANTONE 17-4131 TPG	#3283AA	ΔE 1.56
PANTONE Wave Ride	#2D80A7	ΔE 1.70

CSS Implementation

Style Definitions

.color-primary {

background-color: #3681A9;

color: #000000;

border: 1px solid #3681A9;

background: linear-gradient(135deg, #3681A9 0%, #265B78 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#6D7CAB (Red Blind)

Deuteranopia
#5C6EA9 (Green Blind)

Tritanopia
#1C8D8D (Blue Blind)

About This Color

PANTONE 7690 U is a moderately saturated blue with medium tonality. Its HEX value is #3681A9, placing it in the blue region of the color spectrum with a hue angle of 201°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

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