PANTONE 7690 UP

Rich Professional Blue

Technical Values

HEX#3683AD

content_copy

RGB54, 131, 173

content_copy

CMYK69, 24, 0, 32

content_copy

HSL201°, 52%, 45%

content_copy

Tints & Shades

Shades — Darkening PANTONE 7690 UP

#3785AE

#32799F

#2C6A8C

#265B78

#215069

#1C4459

#163546

#112936

#0B1B23

#050C10

Tints — Lightening PANTONE 7690 UP

#3785AE

#4196C3

#54A0C9

#6CADD0

#7FB8D7

#96C5DE

#AAD0E4

#C1DDEB

#D4E7F2

#ECF4F9

Color Harmonies

Complementary

#3683AD

#AE6137

Analogous

#37AE9D

#3683AD

#3749AE

Triadic

#3683AD

#AE3785

#85AE37

Nearest Pantone Colors

Name	Hex	Distance
PANTONE 7690 U	#3681A9	ΔE 1.36
PANTONE PQ-10271C	#327FAA	ΔE 1.67
PANTONE 17-4131 TPG	#3283AA	ΔE 2.03
PANTONE 81-1-2 C	#3581A7	ΔE 2.41

CSS Implementation

Style Definitions

.color-primary {

background-color: #3683AD;

color: #000000;

border: 1px solid #3683AD;

background: linear-gradient(135deg, #3683AD 0%, #265B78 100%);

}

Accessibility (WCAG)

Contrast on White Text

AA FAIL

Contrast on Black Text

AA PASSAAA FAIL

Recommendation: Use black text for optimal legibility on this color.

Color Blindness Simulation

Protanopia
#6F7EAF (Red Blind)

Deuteranopia
#5D6FAD (Green Blind)

Tritanopia
#1B8F8F (Blue Blind)

About This Color

PANTONE 7690 UP is a moderately saturated blue with medium tonality. Its HEX value is #3683AD, placing it in the blue region of the color spectrum with a hue angle of 201°.

This mid-range tone offers excellent versatility, working in both digital interfaces and print applications. It provides strong visual impact while maintaining readability when paired with light or dark text.

Find your next shade.

Convert any HEX, RGB, or Pantone color instantly.